The news is constantly saying about how doom and gloom the high street and retail is. How being online is the way forward and you have a shelf life if you solely focus on your bricks and mortar operation. This may bear some truth but at QueueCheetah we feel that the main way to stay relevant is to change with the growing time. Do something different from your competitors, something that will make you stand out to your customers.
We made a short video about making shopping fun again including a sweet child who is loving pushing around a small shopping trolley picking up water. This child doesn’t care about prices or the internet or any other political agendas. He just loves running around the shop picking up products. Don’t you remember when this was you? How much fun it was to look around the store, hold the products? The internet might be convenient but it is sucking the fun out of shopping.
Making shopping or the customer experience fun or engaging again is key. Having your business online isn’t about the customer not wanting to visit you, it’s convenience. We live in a face paced world and if we can save time, money for parking and maybe get it cheaper than in store, amazing! People do still want to hit the high-street and ‘normal’ shops. They will always be there, the question is how many?
So what does this mean for you? How does this information help you? If you rolled your eyes, then it won’t. If you want to invest in your business and value your customers and how they engage with your business then you’re in good company.
QueueCheetah can’t stop the online vs high-street dilemma but we can help reduce queues in shops or businesses. We can help to give customers the ability to use your business quickly and efficiently. We can offer a solution to get customers in and out of the door taking the pressure off of them and you.
There are many larger retailers still struggling or going out of business, Debenhams being one of the more recent casualties. This is great for the smaller operations as it opens up space and reduces competition.
Embracing technology, and using it to assist human interaction, as opposed to replacing it, is one way retailers can link the digital world with bricks and mortar retail. People still appreciate the joy of human interaction, and technology should be used for what it’s good at to enhance this interaction and the retail experience.
QueueCheetah have developed a solution that rivals the larger businesses and offers the smaller retailers a way to stay competitive, a way to stay relevant. In over twenty years or even longer the standard corner store or local convenience shop has remained the same. At most you might be able to sign on to a loyalty program. The larger retailers have had this forever.
QueueCheetah’s app offers a solution for customers to access meal-deals or a selection of products that they can scan on their phone, still get discounts, pay for it in the same app and leave without having to queue or get involved with the normal ritual we all put up with.
Customers are looking for alternative ways to access shopping. From online stores, home delivery, scan & go, click & collect and so many alternative ways if you aren’t considering change you risk being left behind and seeing a diminishing customer base.
Let us show you how, for less that you might think, we can help push you ahead of the competition remain relevant and improve your customer experience.