Scan-as-you-shop has been around for a while retailers have adopted back as the early 2000s, when WiFi technology was becoming more popular, pervasive and enabled its possibility.
In todays market you are seeing more and more retailers adopting Scan & Go technology with supermarket giants such as Sainsburys, Tesco, Asda/Walmart and so many others.
There are two styles of Scan & Go technology available to the consumer. The first is in store with the use of a gun and you head to a self service till and the other is a mobile app that enables you to scan, pay and leave. The latter is the newest form and one that is becoming more popular to retailers and consumers alike.
Progressive Grocer’s 2018 Annual Report reveals that the number of grocery retailers offering scan-as-you-shop technology tripled in one year, with one-quarter of respondents saying they now use it, compared with 8.5 percent saying the same a year prior.
Whilst the main benefit of scan while you shop technologies is reduced labour many forward thinking retailers see other potential advantages to the introduction of mobile checkout apps, these include:
1. INCREASED BASKET SPEND
Many grocers already are rolling out or expanding their ecommerce operations to better compete against Amazon and other ecommerce giants: Nearly one-tenth of grocery sales will be online by 2022, and are expected to grow 13 percent each year, compared with the 1.3 percent compound annual growth rate expected in-store, recent research reveals.
However, ordering shopping online doesn’t allow for on the spot purchases the way that in-store does, EXCEPT with the help of in-store mobile checkout apps.
2. LOSS PREVENTION
Some retailers worry that introducing scan-as-you-shop technology can empower thieves and grow shrink, as it seems easy to drop an item into the basket without scanning it. This isn’t necessarily the case.
By setting up an account and logging into a scan-as-you-shop app, shoppers are letting retailers know who they are, which means that associates can easily greet and even get to know them.
3. REAL-TIME INTERACTION WITH SHOPPERS
Scan-and-Go technology can be a way to improve not only customer loyalty, but also customer retention.
It has been shown that loyalty cards can encourage customers to return solely for the rewards they can generate and scan & go technology is the same. If customers fell valued and have easy access to a certain store or shop they will choose this over and above others. Especially if they are in a rush and can speed through the queuing process.
4. MANAGE WASTE OR SLOW MOVERS
Managing an in-store app means that you can offer promotions or promote slow movers or products that are close to end dates. You can up-sell as well as beat the queues. There are so many avenues that scan and go technology can open up and make stores relevant. Many say that the high-street is dying, others say you just need to reinvent it. We truly believe in the latter.
5. TAKE THE PRESSURE OFF
At peak periods staff are under a great deal of pressure. They can only work so quick and reduce the queue. This can be stressful for staff as well as the customer. Customers specifically become frustrated if they only have a few items and want to get in and out. Many will not even bother if there is a long queue.
Implementing scan & go technology means that busy customers and those with little time can speed through and reduce the pressure on the staff but all the while generating revenue and reducing missed transactions. Win, Win!